Product Demos

In Conversations With CEOs, CTOs, And Product Managers, Especially During New Business
Engagements, There’s A Need For Concise, Clear, And Impactful Communication About Technology
And Products. These Audiences Require A High-Level Understanding Before Meetings To Evaluate Relevance
And Potential, And The Content Must Be Shareable For Internal Discussions.

Task

Create Product Videos That Deliver Complex Technological Concepts And Product Capabilities In The Simplest Possible Format. The
Videos Must Establish Credibility, Provide A Clear Understanding Of The Offerings, And Align With The Brand’s Professional Identity.

Action

1.Collaborative Ideation:

Facilitate Brainstorming With Creative And Business Teams To Focus Messaging.

Use The Problem-Solution-Benefit Framework For Clear And Structured Storytelling.

2.Production Process:

Script Development: Simplify Narratives, Minimizing Technical Jargon.

Storyboarding: Visualize Key Ideas For Better Engagement And Understanding.

Animation & Editing: Deliver Clean, Professional Visuals With Consistent Brand Language.

3.Consistent Branding:

Maintain Brand Identity By Adhering To Guidelines From The Brand Book, Ensuring A Unified Design Across All Videos.

Design and Execution Methodology

Our Approach Ensures Impactful And Cohesive Creative Solutions Through A Structured, Collaborative Process:

1.Collaborative Ideation

Team Brainstorming: Designers And Writers Brainstorm To Generate Innovative Ideas.

Business Alignment: A Focused Discussion With The Business Team Refines Concepts Into A Single, Impactful Idea.
2.Problem-Solution-Benefit Framework

Problem: Define The Challenge Or Need.

Solution: Showcase How The Product Addresses It.

Benefit: Highlight User Advantages For Clear Understanding.
3.
Process-Driven Execution

Scripting: Develop A Clear, Engaging Narrative.

Storyboarding: Plan Visuals Aligned With The Script.

Animation & Editing: Deliver Polished, High-Quality Outputs.
4.Consistent Brand Language

Brand Style: Adhere To Brane’s Brand Book For Cohesive Design.

Design Principles: Ensure Consistent Visuals And Messaging.

Signature Elements: Unified Start And End Sequences For Strong Brand Recall.

Result

The Videos Provide Decision-Makers With A Clear Understanding Of The Products And
Technology, Acting As Effective Pre-Meeting Tools. Their Shareability Fosters Discussions
Within Target Organizations, Enhancing Brand Perception And Engagement While Simplifying
Complex Concepts For Key Stakeholders.

Previous Next

Product Demos

1.Collaborative Ideation:

2.Production Process:

3.Consistent Branding:

Website compatible with desktop and larger screens.