Because Paper Jams Waste
More Than Just Paper

Paper jams in printers waste more than just paper—they indirectly harm the environment, contributing to the destruction of natural habitats and endangering rare wildlife.

SAMSUNG printers, like the ML5015ND with anti-jam technology, help save paper by reducing jams. Through a powerful outdoor campaign, we used a visual analogy connecting wasted paper to the loss of wildlife. This impactful message encourages users to think twice, showing that mindful usage at home, combined with innovative technology, can help protect the planet and its endangered species.

This Campaign Was Published In
Global Advertising Magazine Caller “Archive”Vol 1 2014