Problem
The dealership’s sales operations face significant challenges due to fragmented and inaccessible customer data, which hinders the ability to identify and engage with the right customers at the right time. This lack of cohesion makes it difficult to provide personalised offers, manage contract and insurance renewals, and deliver services that align with customer needs. Additionally, the absence of a centralised system for consolidating and analysing data from various sources limits the team’s ability to gain actionable insights and make informed decisions. As a result, the sales team struggles to drive conversions effectively, leading to missed opportunities and reduced customer satisfaction. a unified solution is essential to overcome these inefficiencies and support business growth.
Business Requirement
Toyota requires a comprehensive dealer management system tailored to support its sales team. the solution must address the following:
1. Streamlined Sales Operations: A centralised platform to manage and track all customer data, including potential and existing customers.
2. Customer Engagement And Retention: Tools to guide dealer sales teams in offering personalized deals, matching the right cars to customers, and managing contract and insurance renewals efficiently.
3. Data-Driven Insights: A dashboard to consolidate and visualize data from multiple sources, enabling easy categorization and actionable insights for strategic decision-making.
4. Conversion Optimization: Support for converting potential leads into actual customers by leveraging tailored insights and seamless workflows.
Solution
Information Architecture
Sales Dashboard
Service Office Sales Dashboard
Zonal Sales
The Zonal Sales Dashboard delivers key performance metrics, highlights
customers requiring
engagement,
and enables targeted communication with tailored offers. It empowers zonal
teams to
track regional sales
trends, support dealer teams, and drive conversions through proactive
customer interactions.
